Your website is like an employee. I want to talk about three different types of employees that your website could be. Which employee you want to hire depends on your purpose, budget, and resources.
1 An employee that stands.
- This employee stands in one spot, and anyone can come to him and ask about your website. He has a predetermined list of information that is directly from you.
- He never sleeps, he never needs a raise, and he is always working.
- He doesn’t advertise where he is at, but you can easily point people to him, and people expect you to have this employee available when they search your business.
- He isn’t very proactive, but he is worth it because you pay him less than minimum wage, and he does a ton of busy work for you when it comes to telling people what you do and sharing your contact info.
- He can even take messages and send them to you.
- How attractive, articulate, and accurate for this employee depends on your budget.
If you have time, but not a lot money then you can use a website builder for this employee. However, you should upgrade as soon as you can afford to hire a professional.
2 An employee that walks.
- This employee does everything the level one employee does, but also moves around.
- He is still able to always be located, but he takes the time to go around to your clients’ houses and kindly give them updates on your business.
- He can even add value to your business by coming up with new content that your clients will love.
- He is best friends with Google, and stays up to date with them so he can easily be found by them.
- He talks to your social media pages and updates them whenever he adds new information to your site.
- Don’t use a website builder to make this employee. It’ll be very low quality.
- Hire someone, or build a level one employee while you increase your budget.
- Don’t spend less than $2500 on this employee, and make sure it is easy to update your content. If your hired website company doesn’t build you a personal portal to easily add posts, then it won’t be worth it.
- If you have time, but a low budget, then you can send this employee to your clients’ houses yourself, and come up with the content for him to hand out on your own.
If you have a bigger budget, then you can hire other professionals to work with this employee and manage him while you focus on your trade.
3 An employee that provides a service.
- This employee does everything that the level one employee does, but may or may not do what the level two employee does.
- She is the top level of all employees. She is the most valuable.
- You may or may not need her, depending on your needs.
- She sells a product, or provides a service to your clients or customers.
- She is commonly called a “Web App.”
- She is a store like Amazon, or eBay.
- She can fetch data and bring it to you like Google.
- This employee will actually make you money just by itself.
- Most businesses don’t need an employee like her, but she is a business all on her own.
- You can add her to your site to help monetize, and she can work with the level two employee, but that needs to be marketed correctly.
- Do not spend less than $5k on her. That’s just for a simple store. Her prices can quickly go up in the tens of thousands.
I hope my employee metaphor has helped you figure out what website is best for you business. The key takeaway is not to try and buy a level 2 or 3 website at a level 1 price. That will leave you with the worst version of a high quality site. It’s better to have the best quality in whatever level you can afford. Start small and grow.
On the other side of the the coin, don’t spend level 2 prices on a level one site. I build websites for people as a side business, and I really enjoy it. Because of this, I do charge much lower prices for higher quality sites, and I always include an optional marketing strategy.
Please remember that these are the starting prices that I have above. A level two website is what most design/marketing companies provide and they can quickly reach up to $30k. The more customized of a design you want, the higher the price goes. Adding custom functionality to your website can quickly rack up the price. My biggest stress is not to get something you don’t need if you can’t afford it.
Every website I make is built with the purpose behind the site in mind. This lowers cost, and speeds up the development process. On top of that, the site looks very professional, serves a purpose, and is easy to update.
If you have any questions, then reach out to me. I will do everything you can to make sure you get the best option.
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